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Today's World Sports Nutrition Article

The Importance Of Sports Nutrition In Your Exercise Or Muscle Building Regime

I have been working out for many years, but I only recently started paying a lot of attention to what I eat. After all, just working out was enough to keep my weight under control and keep me in good health. Do not get me wrong ? I was not exactly on the junk food diet. I ate a reasonably healthy meal plan, and only binged about one day a week. Nonetheless, I did not realize that I could have been greatly increasing my athletic performance by eating sports nutrition supplements. The problem is, once I discovered them, I was shocked by the price. I certainly ended up suffering from sticker shock!

You see, buying sports nutrition supplements can cost an outrageous amount of money. Unless you can find good discount sports nutrition, it might be outside of your price range. I know that it was for me when I first discovered it. Then I found a discount sports nutrition outlet store. It really changed the way I worked out and the way I ate. I knew that having good vitamin nutrition was healthy, but I did not know other things about nutrition supplements. Apparently, many minerals that are very good for your body and are essential for bodybuilding are left out of your standard diet. Unless you find good discount sports nutrition or are willing to pay top dollar for custom-made meal plans, you will not be able to get as effective a result as you would otherwise.

The only problem with buying discount sports nutrition is that you have to be a little but flexible about what you eat. Sometimes, for example, one form of protein will be very expensive while another form will be cheap. You have to be able to know the equivalents ? what supplements can be substituted for each other ? or else you will not be able to save money on your discount sports nutrition purchases.

The best way to buy discount sports nutrition when you are just starting off is to take a more experienced friend with you shopping. Anyone who has been bodybuilding seriously for a while knows all about the sports supplements, and what they help you out with. Some discount sports nutrition products will help you bulk up your muscles, for example, while other ones will help you develop a leaner, stronger physique. Usually, combining many different supplements works better than having any one in particular.

Ian Botham runs his own online sports goods mail order business as well as several sports related websites. check out this excellent guide to Sports Nutrition and start getting the body you want. http://www.sports-nutrition.aerobic-activity.com

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Nutraceutical Industry and Sports Nutrition

The role of food in total health care is not something new to mankind. The use of food to maintain man's health is as natural as day and night. More than 2,000 years ago, Hippocrates, considered as the father of medicine, said, "Let food be your medicine and medicine be your food." It is this principle that eventually led to the explosion of the nutraceutical industry.

The nutraceutical industry is concerned with nutraceuticals, that is, � food or part of a food that offers medical and/or health benefits including prevention or treatment of disease.�

All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and diabetes are covered by nutraceuticals.

Products range from herbal dietary supplements, actual food components in dosage form such as capsules or tablets to beverages fortified with vitamins and genetically engineered designer foods, functional foods, processed foods such as cereal, soup and beverages.

Functional foods, the most popular term among consumers are modifieds food or food ingredients that may provide a health benefit beyond the traditional nutrients it contains.

Nutraceuticals is widely popular in the US, Canada, Japan, and Europe and has garnered $80 billion dollars in revenues. The demand for nutraceuticals has been growing worldwide due to consumer awareness of the links of diet and disease, aging population, rising health care cost and innovations in food technology and nutrition.

Sports and Food

In the last decade, sports and fitness nutrition has emerged as one large distinct category in the nutraceutical industry. Three main products contributed to the market�s dramatic 2004 growth:

� low carbohydrate products - which grew by as much as 154%

� sports energy beverages - which grew by 18%;

� sports supplements - which grew by 6%.
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